5 top social media campaigns to learn social media strategy
Companies have started to widen more than the general form of online advertising and therefore are opting to run a few remarkable social media campaigns. Before going with a banner ad, social media campaigns now get full advantage of web’s exclusive properties like community-building, interactivity, and ability to focus on local offers. Let’s know which campaigns of social media you esteem and what instructions they offer.
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Campaign of Gap
Gap cooperated with well-liked group-buying site called Groupon to suggest a nation-wide deal of $50 for just $25. By end of that day 441,000 Groupons were traded bringing a bit over $11 million.
What had worked?
The sale had affected with Groupon’s first countrywide deal with a chief brand. For Gap, this deal brought in lot of cash and, optimistically, new customers as well. Gap’s additional social media efforts include deals with ‘Foursquare’ users, are regarding building community. Billed as catch all source on denim, the Gap had built it to present added value and make conversation. Online loyalty will optimistically revolve into profit always.
What had flopped?
Some people thought that Groupon deal wasn’t working as Gap doesn’t “require” additional word of mouth. It’s just a revenue loss more willingly than customer gain.
Campaign of Toy Story 3
Disney and Pixar released a stream of videos, ads and tie-ins for promoting Toy Story 3. Away from billboards and traditional banner ads, Disney produced viral videos including counterfeit, vintage-style ads attributing the new characters with iAd featured on iPhone 4 and one Facebook Page entirely with ticket-buying app which is given built-in.
What had worked?
That video effectively played on nostalgia of the whole demographic. Kids could like fake toy commercials whereas their parents might recall on their own babyhood toys; an emotion completely in line with Toy Story brand. Facebook app was associated to news streams in such a way that you might share when you had tickets of the movie.
What had flopped?
This social media promotion was very solid on most of the counts. But the danger of being associated with key brands (like iAd) is your product may appear as too corporate or too polished. In this case the Disney-Pixar hit a master stroke though.
Campaign of AOL
AOL started with hiring an ambassador for the social aggregation site called Lifestream. It wasn’t just a mascot; the position of the ambassador was to be the “best job ever” with extras like a comfortable apartment with VIP access to events and concerts across the country. Its hiring process was merging of conventional “resume and interview” submissions and a prevalent social media voting procedure headed by hopeful employees.
What had worked?
AOL presented a service which, it’s preferred demographic would in fact want; that is, a sweet job. The effort was to employ a person to that position. Secondly, it was for expanding the position and to find more eyeballs for the product. Thirdly, what it did actually was to make people very excited about AOL.
What had flopped?
The campaign had just ended as a result; it’s before time to tell about its long-term outcome. One disappointment was the predictable decrease in the hype. The buzzing about AOL’s new job died down as the position was filled.
Campaign of Starbucks
Starbucks has been very busy with lot of successful social media promotions. The coffee giant had given mayorship deals to Foursquare, free goodies to Tax Day through Twitter, then new supported tweets as well as free pastry day supported through Facebook and Twitter.
What had worked?
Starbucks focused on regions where they needed to advance sales. Free pastry day received publicity for its non-coffee contributions, and also jumping through Twitter’s promoted tweets garnered Starbucks lots of publicity in social and tech media worlds.
What had flopped?
Starbucks is very good in promoting things but its social media promotions seem less concerned regarding building an exciting community.
Campaign of Mountain Dew
When Mountain Dew required creating a new flavor, they had chosen the social media path. DEWmocracy was a multiple and long-term project for making a new soda flavor via fan voting.
What had worked?
Just like AOL the Mountain Dew also gained lot of loyalty and exposure through mobilizing its consumers for helping grow the brand. The movement built natural buzzing around new flavors with enormous network of social media coverage.
What had flopped?
It’s assumed that the fans of Mountain Dew took this campaign to heart so they might be more annoyed at this than excited about shaping the brand’s future.