Today, a respectable part of this world is addicted to social networking. So, it becomes indispensible for any product to have an internet marketing campaign. Five to six years prior, when the social networking fuzz was not so viable, people were advertising in search engines and other popular sites. But all of that appealed only to a particular demography. But sites like Facebook have turned the face of internet marketing all together.
Why should you use Facebook advertisements?
For beginners, Facebook is universal in nature. So it becomes possible to attract a large variety of people without doing much for that purpose. With over 400 million active users per hour, the activity of Facebook is truly mind boggling. People treat Facebook as an important part of their lives so you can reach the ones who have real interest in your product. Even if you cannot attract people of your criteria, you can ensure that your news reaches the people.
When you look at most of the internet advertisements, you will realize that they would have absolutely no relationship with the page they are featured on. This main disadvantage can be omitted if you use Facebook advertisements. Why? It is because Facebook is a social networking media and not a static webpage. It contains the likes and dislikes of a particular profile and using that it can relate the advertisements to that particular person using its target filters.
Normally, as an advertiser you would be concerned about showing their advertisement to a person who has no interest in it. So, Facebook is an advertiser’s heaven in that sense.
How effective is the Facebook advertising?
The effectiveness of Facebook advertising can be attributed to its ad setup. When you begin to create your advertisements, you will be given an option to select your demographics. For instance, you can select a particular age group and workplaces and your advertisements will be shown only to the people who belong to those demographics.
This method is very effective and it can attract people who you want to be attracted. Although, the Facebook ads are not very attractive like their competitor’s, Facebook is very engaging and that will make their ads reach people.
Is Facebook right for you?
First of all, Facebook is always right. So all you need to do is to think smartly. For instance, let us say that you are a wedding planner. Now, you need to find women with an “engaged” Facebook status. Now, without sweating a drop, you will come to know who are all going to get married in the coming weeks. After that, you can contact them and fix a deal with them.
If you own a restaurant and if you host birthday parties there, you need to find out young people (age criteria), who are celebrating their birthdays in your town (location criteria). Thus, you need to play smart while giving your demographics and you will do wonders in Facebook.
To wind up, Facebook advertising is growing day by day and you have to use it whether you like it or not.