Getting to Know Google’s Privacy Update

Getting to Know Google’s Privacy Update

For you to use the optimum advantage of sharing on “monster G”, it is really required to create a public Google profile which is visible and may contain your name and image—elements that were already there since the prominent Google+ was introduced. However, Google is now integrating that basic information across all its media platforms. This implies that your account in YouTube is connected to your search log and your Gmail.

In an article released in online blogs, the search giant explained its stand on the current updates of policy and privacy. According to the report, Google continues to improve its search algorithm, keep the security of their system, develop modern features, and even more advancements that will go beyond its existing services. This remarkable step is their way of analyzing and realizing the preferences of millions of users around the world, giving them the kind of search results they are looking for.

Few changes are happening on the mobile face of the tech giant. One common example is the use of more powerful GPS detection, like data sensor from your mobile device, and delivers information using the nearest cell towers and Wi-Fi access points.

In addition, the company clarified that the new policy does not launch any changes on your existing privacy settings or alterations on the personal data shared outside of Google. They are not gathering any extra or new information about users. They will not be selling your private info. And it was also assured that they will keep on employing industry-leading security to preserve the safety of your valuable data.

If you wonder what Google will exactly do about your private information or data, here are the important things that you should know.

Google may merge your personal data across its array of services.

This is done to make the data sharing much easier with people whom you know. It means that if the searched information is combined with another data– for example, your favorite videos on YouTube—it can suggest more facts about you. Just like before, this is opt-in permission.

Google brings your account into integration.

If other people already have your email, or other details about your identification, Google may show those users your public profile info, including your name and picture. You may observe this change when the latest look of Gmail appeared—a link to your account in Google+ and your profile photo.

Google modifies advertising.

Making use of your information can greatly contribute to the usefulness of your product. For instance, if you look for ideas about golf, are you expecting to drive a Volkswagen or work on your drive? If you formerly searched for caddy info, the search engine can make this a clue that it is not the car that you mean, but the sport and then the most relevant results can be shown.

A specific video about the principals of privacy is prepared by Google to describe how it fits advertising for you, making it easier for marketers to advertise themselves.

Nothing is new, but the fact that your private data will now be distributed across all products of Google has wider implications for the content and advertising you will view when hitting a search or browse.

Google aggregates massive amounts of anonymized information.

The search giant may also share information that are aggregated, identifiable and non-personal to the public and with their partners including advertisers, publishers, or connected sites. While Google will not be distributing your private data with any third parties, its huge anonymized quantities will be. This is done to allow advertisers and partners for evaluating larger trends and making their products more successful.

Google preserves your data indefinitely.

Upon using any of Google’s services or by viewing any provided content, they may collect and store certain information in the server logs. It can store any type of info from voice data (phone number, call durations, calling party number to device info (like system activity, crashes, and type of browsers). The giant company then uses this collected data to monitor any glitches and global trends in user experience.