With the roll out of the Google+ platform for business owners, Google has taken the next step in completely revolutionizing the interaction of consumers with business owners. Having designed the Google+ network with not just the average consumer or just the business owner in mind, but the combination of both, Google has bridged the gap between accessibility and usability. Making available the wide range of products and services developed over many years of research has cemented the Google+ network as one of the front runners in the innovation and future development of internet business potential. The relative application potential of Google+s service is undeniable.
With the astounding number of visitors that use the basic search engine each and every day, the ability for Google to expand into a real power house loom large. It is in the best interest of every online business presence out there to recognize the value to be had from developing a Google+ profile now. With all the buzz being created around the newest offerings, the ability for a company to rise above the pack, to reach out and connect with a large number of willing consumers is a true achievement that will echo for many years. From their consideration of the smallest facet of the network, to their further and continuing commitment to future development, the Google team has taken the art of Social Networking and turned it into a very viable tool for any business or corporation to make use of now and well into the next decade. It only remains for the savvy owner to reach out and make use of these amazing tools.
- 1 Your business needs to be on Google+
- 2 Google+ integrates easily with a multitude of Apps
- 3 How Google+ outperforms other social networks
- 4 Creating a Google+ Business Account is easy
- 5 Which Google+ Apps are the most useful to a new business?
- 6 How Google+ for Business works with an Existing Google+ account
Your business needs to be on Google+
Social networks have taken on a new value in the world of online business. With updates arriving daily, the ability for a group of consumers to connect with and influence business has never been greater. Conversely, the opportunity for businesses to connect in a meaningful way with their customers has been a component not fully realized until now. Recognizing the incredible opportunities available to the innovative company, Google, long a front runner in the world of technology and social networking has once again expanded their impressive list of achievements to include the online business community. Their presiding goal of allowing the independent business person the tools to make their small businesses competitive with world-wide conglomerates is a breathtaking advance in technology. Beginning with the original rollout of Google+, which with dedicated service has begun to rival Facebook and Twitter, the parent company Google set out to realize their vision. Continuing their strong tradition of forward thinking and understanding that laying the groundwork with business required several different components, not just the social communication aspect, Google set about constructing a series of Apps that overlapped and all worked together to guide a business through any needed activity. With the online business community clearly in mind, the available opportunities for positive growth potential on Google+ is abundant and full of developing avenues.
With the timely arrival of Google+ the moment is now for the savvy entrepreneur to make these newest tools available to their own enterprise. By joining the Google+ network and establishing a web presence, the available rewards will soon become apparent. Not only will the business cement its name and trademark early on, but the ability to link with the ever emerging newer Google+ clientele only increases. By riding the forefront of developing technology, the savvy business will demonstrate the wide range of knowledge and attention to detail that every successful operation depends on.
Taking care to move in meaningful steps, until recently businesses were restricted from using the Google+ network, only individuals were allowed to take advantage of the social services, still the network thrived. Now, with Google releasing the latest updates, businesses are beginning to get a taste of what the individual customer experiences. With increased ease and regularity, the average consumer can now take advantage of the complete set of business Apps online.
With an eye on future applications and geared directly towards the interaction of the customer and the business, the client will be able to navigate with ease from the search engine, to the available businesses and their profiles, all the way through the payment process. These advances herald a milestone in the way online business will conduct day to day operations. Now, more than ever it is the owners opportunity to reach out and make use of these tools to conduct a superior level of business in a timely, economically sound and above all intelligent manner of business.
Google+ integrates easily with a multitude of Apps
One of the greatest accomplishments with Google’s latest offering of Google+ for business is the forethought that went into the entire production. Google, along with its previous Apps, now have a very impressive intertwined series of programs that are available to the business person at any time of day or night.
Google’s full suite of business applications help to exemplify the ease of use that is the standard with Google+. Directly connected to the tools that include calendars and a very effective word processor, it is also connected to the extremely popular world of third party Google applications. With such a diverse and constantly updated market available the astute business will now be able tailor the Google+ page to fit their needs precisely.
With the prior groundwork coming to fruition with well over three million online users taking advantage of the already existing Google Apps, it is no small stretch to suggest that many of these same consumers will see the benefits of using Google+ as their primary web presence. With over one hundred and fifty million consumers using their Gmail service every day, Google has a very strong base with which to build. Still in in its infancy Google+ has a degree of potential that neither Facebook nor Twitter currently possess, they are poised to enter and then lead the next great wave of technology.
Google approached the Google+ network with a new and innovative philosophy. Instead of viewing the Google+ network as a resource alone in itself, from the outset, they designed it to interact with their entire field of services. This feature alone helps to set Google+ high above the other social networks in the arena of successful consumer satisfaction. By contrast, networks such as Facebook or to a lesser extent Twitter, many of the available services such as payment, are farmed out to a third party. One of the best examples of the developing capacity for Google+ to meet and exceed the needs of the business is the integration of the Google Checkout payment system. With this single application, the need for outside services like PayPal will diminish dramatically.
Perhaps one of Google+’s strongest selling points is the search ability of the business. With the +1 reference method, consumers will now have the new ability to search the business data base directly. With the Google tool Adwords in place and very successful in assisting business to generate income from advertising, the owner can begin to see real results from the many different advertising methods.
All of these advances, long with the basic search service that Google already has in place, allow the businesses visibility to become a whole lot better, a significant improvement over other social networking sites. This is a shining example of the forethought and planning that not only preceded the Google+ rollout, but continues to guide the future development of the social network.
Creating a Google+ Business Account is easy
From the initial offering of the Google+ service, Google has been very aware that any successful new App must be user friendly. The business layout for signing up to Google+ is no exception. With ease and much planning the sign up process has been narrowed to just a few simple steps outlined below:
A) The new user must have an established Gmail account already in use. A good rule of thumb here is to not use a private email account. Be aware that many users will have access to this business account and create accordingly.
B) Next visit the Google+ page for business registration and create the desired account. This will cover the basics including the locale, products and the company name.
C) Get to work on your company’s look. This step involves fine-tuning the visual aspects of the businesses home page. There are a multitude of tools available.
D) Promotion and advertising of the business. Being sure to make use of the full range of tools available to the owner, the many Google Apps make advertising simple.
With the basic outline of a successful business in place, the remainder of the work becomes apparent to the savvy owner. It takes the continued presence and use of many tools, all centered on a consumer and a buyers web presence, that allows the Google+ social network to grow at an impressive and continued manner. In the end, the most vital step of all is for the savvy owner to make themselves familiar with the wide range of very useful Apps available to them. The benefits of being informed will pay generously.
Which Google+ Apps are the most useful to a new business?
Drawing from the long time tradition of fitting Apps to the needs of the consumers, Google has made a strong case for the Google+ social networking integration methods. With a mixture of cunning and tried and true experience, the availability of several top tier Apps work to dramatically improve and streamline any companies online business experience:
A) Google has addressed the usability dilemma head on by providing a how to App for businesses to get their profiles going in the form of Google + Your Business.
B) Direct Connect. This stellar feature allows the owner to connect directly with the social aspect of the network using the +1 reference on their profile page, or through the use of +1 buttons, which allow potential customers to search the business section of the Google search engine directly.
C) Direct Payment App. This is a revolutionary App that will strike into the revenues of many of the standalone PayPal style businesses. Using the Google+ Checkout payment system service, the business owner is able to free the buyer from the often complicated and tricky methods of paying securely for a product. It is all now centered in the Google Apps.
D) Google Places. This is a true stand out for the Google+ service, in that the link in the App allows a consumer to instantly find the physical location of the business. This is absolutely sure to increase a consumers ease of use.
E) The entire Google Apps for Business collection. This groundbreaking addition to the average Google+ site, will add irreplaceable tools at the tips of the owners fingers. By using the already available word processors, built in calendars and many others of the readily available services, the owner finds that the time and energy involved in the creating and upkeep of the site is vastly decreased. The overall stream lining of the Google+ system has been a real hallmark from the beginning of the roll out.
F) Hangouts and Circles in the existing Google+ format allow the business to contact the consumer easily and directly. By using the available options included with each interface, the ability for the business to distinguish, add and update consumers on any potential issue is increased considerably.
G) Primarily for the business that requires a team effort, or collaborative work the Google app Sites provides the perfect online setting for many of the team projects.
H) Google comes to the aid with advertising in the form of the long time successful App Adwords. Using the targeted advertising model established for the savvy owner, clients can embed advertising in the various searches across the internet. Combined with the search element in Google’s arsenal, the effectiveness of Adwords becomes even that much more apparent.
With so much background work having been accomplished before Google+ ever began to roll out the business portion, the availability for effective, applicable software is large and growing larger practically each and every day.
How Google+ for Business works with an Existing Google+ account
Of the many advances that the Google+ trumpets successfully, is the application of the already existing Google+ profile tools to enhance the business communication experience. Google has went to great lengths to build a social network that reaches out to the business community in such a way that it becomes ingrained with every day social interactions. With the inclusion of the business owner in the Google+ arena, the tools that were once the domain for individuals alone now stand to prove their value to the owners of many businesses.
Specifically citing the development of the Hangouts, companies can use and maintain their own Circles that pertain to the topic of their choice. These forums provide a much needed area for employees to come together and accomplish even the most complicated projects. Using various Apps such as Google Docs, working as a group becomes easy, the App Ripples allow an online user to monitor a conversation, making keeping up or referencing a conference commonplace, or using Whats Hot, the employee is at once alerted when their choice of relevant topics and threads have been updated. Each of these advances endeavors to make the job of staying in tune with the latest developments a reality.
Google’s overall goal has been to tap the business into the same social network system advances that the individual user already uses every day. By reaching and using the same tools that have so radically changed social networking for the individuals, Google has provided the ability for the business to take on a complete personality all of its own. In a sense, Google+ has provided a platform for the business to truly come alive in every sense of the word.
Like the personal accounts that the average Google+ first rolled out, business owners will be able to take advantage of the simple more common place tools. It will become second nature to share photos and videos of all kinds, allowing links to be easily set up between business and consumers, businesses and other businesses and anyone or any entity anywhere. The Google+ platform allows for the business to act as an individual in many forms.
Perhaps the most noticeable difference, that many businesses will take advantage of, from the original Google+ individual accounts is the added ability for the owner to create more than one profile. With this, the chance for any entity to diversify increases rapidly.
Adding to the depth of their overall platform is the inspiring development of the local options, using the Local Google+ pages. Using these easy to access features, consumers, both locally and from across the globe, will have immediate access to the entire array of basic information that is needed in many day to day operations. Being able to use Google+ in place of the older more traditional services will now be easier and more convenient than ever before.
Taking just these few innovations into consideration will prove to the consumer that Google is here to stay in the social networking industry. The ability for further development is only limited by the vision and technology that stand behind the research. Considering the strong performance of Google so far in the marketplace, the potential for further advances seem clear.