Well, though many small business owners generally don’t create a page on Facebook at the first place, even if they do, it happens sometimes that though they have things like press release links, videos and photos in the Facebook page, no one seems to care about it. What are you looking to do now? Your Facebook Page needs to have all or the majority of these in actual:
- Links of your blog posts
- Links of related articles (no matter they are someone else’s or yours)
Facebook pages require awareness
If you ignore your Facebook account, it will die. If you are using Facebook, you’ve possibly staggered upon many company’s page through with no discussions going on or no latest posts. Any unattended Facebook page leaves negative impact of the company. Today, people are known of passive marketing. No matter if it’s you or somebody else in your company, you have to dedicate somebody for social media strategy.
Making a Facebook strategy
First, make a decision about why you need a Facebook Page. Is it only because everybody else is having it? Or because you recognize the value in linking with customers who pay out time on Facebook?
Just notice the 5 goals of a Facebook Page which are:
- Produce awareness of brand on Facebook
- Get 10,000 “Likes” at the year-end
- Have minimum of 5 comments or mutual items every week
- Make Facebook as amongst the top 3 traffic referrers of your site
- Get 2,000 entries of Facebook contest
Once you have set these goals, break down the needed tasks to accomplish them. If you need 10,000 people for clicking “Like” on the page, you will need to develop your contacts via your profile. Place your page link to your blog, Twitter, your e-mail and universally else. If you need interface, you have to post perceptive and stimulating comments and questions. Decide how frequently you require to post.
Here are some tips of making your page more appealing and searchable:
An exclusive Title
Some say that title is the most significant part, so ensure your title is expressive of your business as well as exclusive on Facebook.
FBML or Facebook Markup Language
FBML (Facebook Markup Language) helps you in creating routine landing page of your Facebook attendance. If you wish to promote a particular event or direct consideration to an exacting product, it’s a grand way to accomplish the same.
Photos and Videos
Don’t underrate power of videos and photos. Although you don’t trade products, you may still put in photos to pep up your page. A realtor may add photos of houses on market. Any services firm can post pictures of office to assist visitors experience more linked to staff.
Jury’s still away on Facebook Questions, the new addition on the site. But through asking questions via your Page, you may begin discussions which will increase beyond just people who go behind your business.
Once you’ve placed mutually your policy and had worked about it slightly, give it just 3 months. After that, analyze the results and then decide: Is Facebook really helping your business?