Social media gained popularity a few years ago and it seems that the trend is never going to die. Businesses and individuals who can connect with their audience on a more personal level have a lot to gain and many people seem to come to this conclusion every day. If you are getting started in social media and you plan on being successful, you need to have a strategy. It doesn’t really matter if you are currently running a business or if you just want to create a brand over time; there are a few social media rules that apply in all situations.
Always be Honest
Once you get involved into social media, you are making a statement that your company is interested in offering transparency. People will call you out if they have a problem with your business, and you need to be prepared to answer truthfully in such a situation. When thousands of people start hanging out to your every word, a false statement will be easily noticed, so if you don’t plan on being honest, gaining success in social media is difficult if not impossible.
Even if you are not joining Twitter or Facebook as a customer service representative, people will often see your page as an easy way to contact you regarding their problems. Offering assistance to dozens of people might be a drag, but it will help you create a connection between you and your customers, so don’t ignore people’s cry for help. If you have a way to help them, you should definitely try doing so.
Make Them Come to You
Instead of trying to track down your clients and practically force them to join your fan page, you should start a creative campaign that will make people come to you. If your accounts put out enjoyable content or if you attract attention through an exciting contest, you will start gaining popularity in no time. Every one of your followers or subscribers should feel like you’re doing him a favor, not the other way around. Here are some of the campaigns that had a huge impact on the online community.
Ask for Feedback
No matter how much you think you know about your community, you can always improve that relationship by asking the consumers for feedback. This way, you will get an insight look at your ideal target market and you will be able to move your company in the right direction. However, don’t pressure your followers with insignificant questions and polls.
Measure Your Success
You have to start measuring your success from day one. This is the easiest way to analyze the results and see which methods worked and which ones didn’t. Once you have a clear idea based on hard facts, you can make the necessary improvements and develop your social media strategy. There are countless programs or methods that you can use for analyzing your progress, so all it takes is a little bit of time and patience if you want to see how successful you are.