Getting your voice heard in the world of social media is only half of the job. Once you are happy with the number of followers you have on Twitter or the number of people who subscribed to your YouTube channel, you should find a way to keep them happy and interested in your brand. If you don’t know what you’re doing, losing your fan base will happen much faster than you might expect and getting them back will be more difficult than the first time you caught their attention.
Provide Quality Content
The most important thing you should know about social media is that people will always listen to you if you have something interesting to say. As long as you maintain the same level of quality after you gain your followers, you shouldn’t have any problems. However, you can think about gradually improving your strategy if you want to make your followers even happier. No matter what you’re doing in social media, you need to follow a schedule and you have to focus on quality. If your tweets, blog posts, or videos are not interesting, you will receive negative feedback instantly.
The frequency of your social media actions is the most important aspect. Most companies fail to understand that the person who is following them through a social media website is usually following many other persons and companies. Nobody wants to get their Twitter or FaceBook page invaded with status updates from the same company; if you have something to say, you can certainly do it, but try to keep it short and avoid posting more than 2 or 3 times per day, depending on the social media outlet you decide to use. In the same fashion, the lack of content can lower the number of your subscribers significantly, so be sure to offer some quality information every once in a while if you want people to remember you.
Find Your Balance
Most businesses that get involved into social media are not only doing this because they want to get their brand name out there, they are also looking for direct advertising through various means. If you are constantly sending out advertising emails, your followers will eventually get bored and your messages won’t be effective. You need to find a balance between offering informative content that is actually useful to an average follower and basic marketing emails. Each and every one of your subscribers should feel lucky to be a part of your fan base.
Maintaining your follower base is not exactly easy, but if you remember how you managed to attract people in the first place, you will be able to keep them happy one way or another. You have to think about their needs and about what they would want to see from your page; if you can provide this type of content on a regular basis but you don’t go overboard, you will be successful in social media.