How to Set-Up Pinterest for Your Business in 5 Easy Steps
1. Create an Account
After getting an invite from Pinterest, you’re now prepared to begin building your profile. The simplest way is to register with the current Twitter account of your business. Next, create your password and username-if possible, make your username identical with all alternative accounts to foster brand consistency. Stick to relevant themes that are akin to your business. Finish off procedure of account creation by following your Twitter or Facebook users already using Pinterest.
2. Build Interesting Boards
Among the list of primary advantages of Pinterest is that when you “pin” something, it guides the user directly to the website address linked to the pin. Establish your boards within the quality of your products or services. For example, Phosphor has a watch line for women and men, so the created boards should be based on their distinct demands.
On the other hand, when you only “pin” your products or services, consumers will be turned off…which brings us to our next point:
3.Expose your Creativity
Like what has said, nobody wants to see a lot of boards filled with your mere merchandise. Change it up by arranging boards based on topics your target market has an interest in. Phosphor, for illustration, uses board headers like “Wall Flower” and “Orange-Ya-Glad” to set up their style boards. If your service or product is more focused on technology, you could make boards like “Tech to Try” or “Techy Gift Ideas.” You may also take advantage of the latest or upcoming holidays and seasons in an effort to keep it relevant. Last Valentine’s Day, for Phosphor flaunted their “Be My Valentine” catchphrase which is a nice touch for who people searched for things to complement their V-day themed boards.
4. Promote Interaction with Others
Unleash your engaging persona and obtain followers by interacting with them, just like you would on Facebook or Twitter. Comment, Like or Re-pin their pins to demonstrate that you’re enthusiastic about what they have to express. It’s also possible to see what your followers love, and make use of that to acquire new ideas.
5. Apply Google Analytics
Because of Google Analytics, you are able to monitor how frequently your Pinterest user profile directed traffic to your site, what your most hectic days were, as well as your top rated “pins.” It will help you understand a better concept of what things to pin in the future. It is a fantastic way to find out how productive you’ve been and fine-tune your pins and boards to find the best results.
Extra Tip: Sponsor a competition
Once you develop a new board, there’s an opportunity to let others to feature content to that particular board. Use this feature to keep a Pinterest contest for your supporters and followers! This can help bring user and customer attention to your service or goods. One common example to this is “What do you CRAVE”, a Pinterest contest by CRAVE Company that gain a lot of online attention!