Maximize your engagement with shares and likes in Facebook with 3 simple steps

Social sharing technologies have changed considerably in the last few months; however it’s not very complicated as it appears to some. “Like” or “Share” are amongst the best tools for extracting referral traffic through social networking sites and opening new announcement channels through consumers as well as prospects or building relationships through your best advocates.

Here are the 3 best steps for applying all together.

Designing for Both “Like” as well as “Share”

Before selecting one or more sites which combine “Like” as well as “Share” to user’s experience seeing greatest success for extracting referral traffic or building relationships with learning more regarding their visitors and customers, let us go through an overview over “Like” and “Share.” “Like” and “Share” options have diverse strengths and dissimilar applications, they in fact drive the most worth when used for performance. Let’s drill specifics to demonstrate:

“Like” button have numerous benefits:

• After clicking, a thing is published to the Facebook feed of person, and drives referral traffic to website. If user is previously logged into Facebook, then it’s going to be only a one-click process.
• “Liking” inserts data to user’s Facebook profile.
• “Liking” is a very easy way to users for making an association with things they have— like a one-click user experience.
• “Liking” opens new contact channel for publishers who can consequently share news to Facebook user’s feeds who have “Liked” the item on user’s site.

Facebook has only just released data on value of “Liker” which gives compelling reasons to engage them.

Make use of “Like” and “Share” for building relationships

Today’s sharing of technologies is based on the theory of first setting up relationship among users and site, in which the user attaches his/her social character with the website through authentication step or explicit permission. Most people connect authentication with registration but this process may be woven into different social activities, from sharing features, creating more opportunities to any site for making that connection.

The “Like” button gives a chance of building relationships. As site doesn’t have details about any user, the individual who was “Liked” may publish related activity to “Likers” as group.

Optimize personal content for Facebook feed

Some content can be basically more interesting than other content so one thing is definite: Presentation is important in case of extracting referral traffic. Optimizing all elements of published details in user’s feed is vital for both “Likes” as well as “Shares.”

There are two altered “Like” button functioning, and while iFrame edition is easier to employ, XFBML version provides you more chances of optimizing. As given in Facebook’s developer documentation, “XFBML vigorously re-sizes its height along with whether profile pictures are to be displayed or gives you capability to listen ‘Like’ events in order that you distinguish in real time if user clicks ‘Like’ button, plus it always provides user the capability to add voluntary comment to ‘Like’. If users add comments, the story published for Facebook is provided more distinction.”