Though the Social Media is by developing leaps and bounds, there are certain Social Networks which are dedicated to a sole purpose. These sites have a dedicated group of users who are robustly active. LinkedIn definitely belongs to this category of Social Networking sites.
So, if you are one of the business leaders who understand the need of quality labor in what you do, you would have already joined LinkedIn. But if you are not a member of this site, you would certainly have this question in mind – “What the heck is LinkedIn?”
LinkedIn is nothing but a social network, like Facebook or Twitte, but it contains only members who are professionals in their field. To date, it contains more than 75 million users. So, it will definitely help you to exchange your knowledge and share it with the fellow members of your profession. Furthermore, it will also help you to hire workers.
Let us take a look at the 5 points which make LinkedIn indispensible for a business owner:
Rich in content
First of all, the content which the site has is extremely deep and rich. It has background research material for every company and every user. You will be able to look at them even without registering to the site. All the contact details of the person or the organization are given in the front page for easy access so that even a novice can make use of the site.
Cost effective recruitment process
If you are a business owner, you may be looking for people to hire. You can use LinkedIn at that time to research the people who are skilled for the position you are hiring. If you conduct a local interview, you will be covering a small area of demography but LinkedIn will help you to break that barrier. If you are going to conduct an interview, you would have to advertise for that so that people can come in but through LinkedIn, you can contact the people you want without spending a penny.
Acquiring new customers
LinkedIn will open up a new base of customers for you. For instance, if you are running a restaurant you can log in to LinkedIn. There you will find most professionals from your area and seeing you on LinkedIn, they will be interested to come to your restaurant. By this way, you will gain more customers and after they visit the place, you can still be in contact with them. This will allow the users to engage with your restaurant and they can share the stuff they like and hate about your place. Ultimately all this will bring in more income to your business.
If you are having doubts regarding your profession, you can post in the questions section. Now, thousands of other professionals who belong to your same profession might take the liberty to solve your problem. By this way, you will have expert opinion on your issues.
An exposure in front of worldwide audience
If you are a small business owner, there is no way for you to gain global advertisement. Your service will be limited to a particular area even though you are the best in what you do. But because of LinkedIn, you will be given a go at global exposure.
All these points make LinkedIn one of the best Networking Sites for a business owner and a professional.